Bruce Simpson

Director, McKinsey & Company

Bruce Simpson is a Director of McKinsey & Company where he has worked for 29 years. He led McKinsey’s Canadian Practice for 8 years and then convened McKinsey’s Global Operations Practice, as well as serving on McKinsey’s global board. Bruce now co-leads the New Ventures Competition, a venture capital approach that identifies, funds and incubates start ups inside McKinsey, moving from start up to scale-up faster than alternatives due to McKinsey’s unparalleled access to leading companies and go to market channels. NVC also scouts out promising “disruptive” technologies outside McKinsey, and builds collaborative partnerships with entrepreneurs, and research institutions to develop applications for McKinsey clients.

Bruce also serves leading institutions in the aerospace, mining and industrial sectors, as well as the public sector, and is an advocate for Canadian competitiveness in international business. His client work includes designing and implementing transformation programs with large institutions seeking to improve business performance, and achieve cultural renewal, fully engaging and aligning the work force at all levels. He is also a thinker on Agile Leadership, focusing on how leaders can build skills to handle volatility, and unpredictability in their businesses. He also helps clients build strategies for long-term success, that integrate across economic, social and environmental impact from the standpoint of a broad base of stakeholders.

Prior to moving to Canada in 2000, Bruce held various leadership roles at McKinsey in New York and Paris. He spent 12 years co-founding and then helping to build McKinsey’s Operations Practice in Europe.

Before joining McKinsey, he held various Marketing and Product Management positions at Procter & Gamble in Europe.

Bruce has published articles and given speeches on Canada in the Pacific Century, Public Sector Productivity, and Business in Society, Canada/Japan, and Canada/China Business Relationships. He is active in the community on issues of healthcare, corporate social responsibility and human rights. He serves on the Boards of Catalyst, Human Rights Watch, and the Trans Canada Trail.

Bruce holds a BA and an MA in law from Cambridge University and an MBA and an MA in international studies from Wharton Business School and the Joseph H. Lauder Institute at the University of Pennsylvania.

Bruce was awarded a Churchill Medallion by Her Majesty the Queen for exploration in China, was a professional ski racer and musician, and is a keen sea kayaker in the arctic. He and his wife Tracy have three sons.