President, Founder and Chief Brand Architect, brandadvisors
Charles Rashall is a visionary, lifelong pioneer and innovator whose passion has driven transformational change across industries and brands around the globe. He founded brandadvisors in 2002 to help brands better compete through a comprehensive and cohesive blend of management consulting and creative services. For over 25 years, he’s led the development and revitalization of some of the world’s most respected brands, from Fortune 10 companies to startups.
Working in collaboration with his clients, Charles was the team lead behind the comprehensive relaunch of Federal Express to FedEx, the transformation of National Public Radio brand to NPR, the evolution of customer experience at Stanford Hospital & Clinics, and the architect of Cisco’s “better together” positioning. Other recent clients include The Vines of Mendoza, JCPenney, Jackson Family Wines, Rheingold Beer, Shutterfly, XOJET, YogaForce, and Whitefish Mountain Resort.
Charles started his career at NCR in the Silicon Valley during the early days of modern computing and later headed worldwide marketing at AltaVista. Beforehand, he spent a brief stint on Capitol Hill as a Congressional intern and then served as press secretary to a California state senator.
Charles earned an M.B.A. from the Wharton School, an M.S. in International Studies and Mandarin Chinese from the University of Pennsylvania, and a B.S. in Marketing and Finance from the University of California at Berkeley. He is also a Fellow of the Lauder Institute of International Studies.